The SBC Awards announced the shortlists for North America, highlighting the success of the US industry.

The gambling awards is an annual award show that celebrates the success of the gambling industry in North America. This year, the SBC Awards North America Shortlists highlight the successes of U.S. casinos.

Bally’s Corporation, BetMGM, DraftKings, FanDuel Group, Hard Rock Casino, and Penn National Gaming are all on the shortlists revealed today for the first SBC Awards North America, which will pit the industry’s largest brands against one other.

GAN, Genius Sports, Global Payments Gaming Solutions, IGT, IWG, Nuvei, OneComply, Optimove, Pariplay, Scientific Games, Sightline Payments, Sportradar, Spotlight Sports Group, and White Hat Gaming are among the companies that have received nominations in several supplier categories.

On December 2, 2021, the winners of all 23 awards will be revealed in front of 500 senior executives from the industry’s most successful businesses during an event in the elegant setting of The Edison Ballroom in New York City.

The SBC Awards North America ceremony takes place on the final evening of SBC Summit North America, the largest conference and trade show for the sports betting and igaming industries in the United States and Canada, which runs from November 30 to December 2 at the Meadowlands Exposition Center in New Jersey.

Circa Resort & Casino, Coolbet, DraftKings, FanDuel Group, Penn National Gaming’s Barstool Sportsbook, PointsBet, and Sports Interaction will compete for the prestigious Sportsbook of the Year award, while Bally’s Corporation, BetMGM, and Rush Street Interactive will compete for the Casino Operator of the Year award.


The shortlist for the Marketing Campaign & Sponsorship of the Year award includes Hard Rock Casino/A Game Above, PointsBet, Strendus from Logrand Entertainment Group, Tipico/Vegas Kings, and Unibet, following a year of heavy investment by operators in brand ambassadors and partnerships with sports teams.

The awards also honor the industry’s challenger brands, with Bally’s Interactive, Carousel Group’s MaximBet, PointsBet, PrizePicks, Sporttrade, Strendus, and theScore all making the shortlist for the Rising Star of the Year award.

“The development of the sports betting and online gambling industries in the United States over the last two years has been tremendous, and the quality of the submissions for the operator categories of the SBC Awards North America shows why,” stated Rasmus Sojmark, Founder and CEO of SBC.

“Our experienced judges were blown away by what they saw, and they had a tough time narrowing down the shortlists to the most creative, inventive, and financially successful businesses. Making the cut is an achievement in itself, so it will be interesting to watch who businesses emerge as the night’s major winners.”

The 10 supplier award shortlists represent a diverse spectrum of expertise in the sports betting, casino, lottery, and payments technology sectors, ranging from worldwide names to creative smaller businesses who are quickly establishing a reputation for themselves due to their outstanding products.


ArdentSky, Boom Entertainment, Bragg Gaming Group, Chalkline, Compliable, Continent 8 Technologies, Ely’s Game Technology, Evolution Group, Fiserv, GTG Network, High 5 Games, HPL Digital Sport, iConvert, Incentive Games, Konami Gaming, Level Media, Match52, OtherLevels, Push Technology, Quarter4, Swish Analytics, USAbility, XB Net, and Xtremepush are among the suppliers competing for prizes on the night.

With nominations in two categories, Catena Media, Group, and MediaTroopers led the way in the affiliate portion of the Awards. Better Collective, Betting Hero, Oddspedia, Spotlight Sports Group, and VSiN join them on the Sports Affiliate Year of shortlist.

Brian Christopher Slots,, iBet Digital, and Intelitics are all competing for Casino Affiliate of the Year.

“The quality of the goods provided and service levels achieved by the businesses that reached the shortlists in the supplier and affiliate categories offers a further reason for why the sector has made such fast development in the area,” Sojmark said.

“This is a very interesting, fast-growing high-tech sector, and the SBC North America Awards event will honor several of the most advanced firms in it.”


Please click here to see the shortlists for all 23 prizes.

Please contact [email protected] for information on sponsorship options or to reserve a table at the SBC Awards North America event.

The SBC Awards North America Shortlists Highlight Success of U.S. Industry is a recent article that highlights the success of the United States gambling industry. Reference: sbc usa.

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