Rymax, a new innovator in the online gaming space, has launched NIGA, a new social media site that aims to target the online gambling population. The site will bring together a large database of online gamers, powered by data collected from over 40 million online users. Using this database, Rymax will be able to offer its users a variety of gaming services, including the ability to play multiplayer poker, blackjack and roulette games. These services will be powered by Rymax’s patented technology, which was designed to deliver the best possible online gaming experience.

NIGA is a high-stakes table game industry trade show held in Las Vegas every three years. The show is typically held around the same time of year that major casino hotel properties hold their annual conventions, which means it’s a time of year that is very busy for the desert city. This year, Rymax, a company that specializes in online gaming software and applications, showed up ready to make a splash at the show.

PAIN BROOK, N.J. (July 7, 2021) – Rymax, a leading provider of player loyalty solutions, will exhibit at the National Indian Gaming Tradeshow & Convention, booth #1116, July 19-22. at Caesars Forum in Las Vegas.  As the company prepares to open its doors to the world, it will unveil new products, new brands and new loyalty marketing strategies to engage customers, increase spending and accelerate the recovery of casino facilities after the 14-month COVID pandemic.

According to the Wall Street Journal, families have accumulated an unprecedented amount of savings to spend when the pandemic subsides and the world begins to open up again, says Paul Gordon, senior vice president of Rymax. The Federal Reserve reported that households had $2.2 trillion more in cash (and cash equivalents) at the end of the third quarter of 2020 than at the end of 2019. And since the global population likes to get out and do things, we will see a very intense holiday boom, backed by aggressive spending.

Since casino patrons will have a choice of location, casinos and resorts will compete for the same audience and dollars. It will not be easy to attract and retain customers. Therefore, reward and incentive programs will play an even more important role in customer retention and loyalty than in previous years. Gordon and his team will be speaking at NIGA about effective marketing strategies to address these new customer retention and loyalty challenges, including how to engage existing customers while beginning the process of acquiring new ones.

Future loyalty marketing strategies should include bookings with an immediate call to action via tangible gifts, employee incentives to increase sales and recommend additional services, and loyalty promotions by player segment with variable price points, Gordon said. The industry also needs to rethink how to engage and attract online players and how to effectively link real estate loyalty programs to online platforms.

In addition to the strategic analysis, Mr Gordon and his team will be showcasing new products on the stand that reflect the trends of the pandemic, including products in the categories of Outdoor Living, Grooming, Hand Hygiene and Sanitation.  These include brands such as :

  • Solo Stove
    wood stoves and stainless steel fireplaces are designed for efficient air circulation. Portable and rugged, designed for adventure.
  • Theragun
    A deep muscle massage like you have never experienced before. Theragun is the world leader in percussion therapy and is used by physical therapists, trainers, chiropractors, celebrities and athletes.
  • PhoneSoap
    PhoneSoap is the first and only mobile phone charger that uses UV light to disinfect your phone while charging. Kills 99.9% of germs during loading.

To learn more about Rymax’s award-winning programs and unparalleled rewards portfolio, visit www.rymaxinc.com.

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