DraftKings, the Fanduel of daily fantasy sports, is launching a new campaign to encourage sports fans to bet responsibly. They are calling the campaign “DraftKings Commits To Have A Game Plan.® Bet Responsibly.™” The campaign will highlight the sports fan’s goal of having a game plan for their sports betting. The campaign will also showcase DraftKings’ commitment to the responsible use of sports betting, including the company’s new daily fantasy sports rules, and standards for website operators, including its policy of banning customers from placing bets on the platform after they have been suspended or banned from playing on the site.
The American Gaming Association (AGA) has announced that DraftKings and FanDuel, the two biggest daily fantasy sports (DFS) sites, will join forces in a public service campaign for 2018. The campaign, called “Have a Game Plan. Bet Responsibly.®”, is designed to educate people on the risks of DFS, and will appear on print, TV and digital media, and will highlight AGA’s efforts to protect the integrity of the games.
DraftKings will be launching the first-ever Public Service Campaign to address online gaming. According to the DraftKings CEO Jason Robins, “We’re in the hands of society and we have a moral obligation to create healthy games. We’ve created gaming products and platforms that we think all Americans can enjoy and embrace. We’ve reached out to experts in the gaming industry, including the American Gaming Association, who are in support of our choice to be a responsible, transparent, and regulated gaming site in the U.S.. Read more about draftkings revenue and let us know what you think.BOSTON and WASHINGTON (June 10, 2021) – DraftKings Inc. (Nasdaq: DKNG) announced today that it will partner with the American Gaming Association (AGA) to promote the AGA Have A Game Plan.® Bet Responsibly.™ public campaign. DraftKings is committed to expanding this campaign to several of its own channels, including DraftKings retail gaming locations, to promote safe gaming. This partnership marks the first time in the industry that the Have A Game Plan campaign has been used on a large scale with a national sports betting agency. The campaign will run in all ten DraftKings sporting goods stores across the country. We are excited to partner with the American Gaming Association to promote their visionary Have A Game Plan community campaign, said Christine Thurmond, Director of Responsible Gaming at DraftKings. Customer safety is of paramount importance and we believe that the implementation of the Have A Game plan, as well as our own responsible gaming messages and resources, will enable us to increase customer awareness of responsible gaming and ultimately promote safe gaming. Through the Have a Game Plan program, AGA and its partners educate consumers on the basics of responsible sports gambling and raise awareness of problem gambling. DraftKings will post campaign signs, including physical and electronic posters, in its stores to educate customers about the signs of problem gambling and responsible sports betting behavior and practices. DraftKings has retail sports networks in the following states: Colorado, Illinois, Iowa, Mississippi, New Jersey, New Hampshire and New York. Accountability is a fundamental priority for the U.S. gaming industry, said Casey Clark, AGA senior vice president of strategic communications. With more than 100 million American adults now able to legally bet on sports across the country, it’s important to educate consumers on how to bet safely and responsibly on the sports they love – and DraftKings’ wide network of sports clubs and customers’ Have a Game Plan campaign is a great way to do that. We are grateful for their hard work in protecting and educating gamblers about responsible gambling. Outside of sporting goods stores, DraftKings will integrate the Have A Game plan into its own channels, including digital marketing and social media, as well as its existing It’s More Fun When It’s For Fun accountable gaming system. The company uses these channels to teach customers responsible gambling behavior, especially when they make their first deposit into the mobile sportsbook and regularly thereafter. In addition to the Have A Game Plan campaign, DraftKings will use It’s More Fun When It’s For Fun to promote responsible betting through social media by continuously posting content from the DraftKings Sportsbook account to highlight player protection information and tools. DraftKings’ mission for responsible gambling is to reduce harm and protect vulnerable populations through innovative technology, provide training and resources to staff and consumers, and support evidence-based research. DraftKings and AGA contribute to the International Centre for Responsible Gamification’s Sports Betting Research Support Fund. DraftKings customizes its sports betting and iGaming products to provide its customers with the tools, resources and services they need to play responsibly. These methods include setting boundaries, cooling off periods and self-exclusion. Have A Game Plan has broad support in the sports betting ecosystem. DraftKings joins several sports leagues that have already signed on to this initiative, including the UFC, NASCAR and the PGA TOUR. To learn more about DraftKings’ commitment to responsible gaming and social innovation around the world, visit DraftKings S.E.R.V.E.S.DraftKings has agreed to a comprehensive plan for public service advertising, which requires the site to: 1) extend a $3 million credit to the New Jersey Department of Education, covering much of the cost of a Gambling Education and Problem Gambling Prevention Program; 2) give the New Jersey Division of Gaming Enforcement (DGE) $3.4 million over a two-year period; 3) increase its marketing efforts to: a. provide the DGE with advertising free of charge to increase awareness of the site; and b. provide the DGE with a share of the site’s marketing revenue on a proportionate basis in a manner to be determined by the DGE; and 4) provide the D. Read more about draftkings stock and let us know what you think.
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