The newest Bragg Gaming Group subsidiary in the UK will offer its first online casino later this month, with a unique twist. The luxury brand’s new website is set to launch on Friday October 26th at 8PM BST and will allow players from around the world to enjoy real money games of poker, blackjack and roulette. More than one billion dollars was paid out by consumers last year via licensed brick-and-mortar casinos, so expect 2019 to be another lucrative year for the gaming sector worldwide.

Bragg Gaming Group's Subsidiary Makes UK Debut

ORYX Gaming, a Bragg Gaming Group subsidiary, has made a fantastic start to the year by launching its first iCasino content in the United Kingdom. This is achievable since the firm already obtained regulatory permits and signed a collaboration agreement with 888casino, one of the region’s biggest online casino brands.


For UK players, a selection of games from ORYX Gaming’s unique RGS have now been incorporated into 888casino. This covers games created by the company’s in-house studio as well as GAMOMAT goods. In addition, Egyptian Magic is the first product from Bragg Gaming Group’s new Atomic Slot Lab studio.

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Both Bragg Gaming Group and ORYX Gaming can be proud of their formal debut in the United Kingdom. The former has a long-standing relationship with 888casino, which is why it has picked it as the country’s first operator to present its content. In addition, the firm has previously released content on the online casino’s platform in a number of other regions.

Last month, ORYX Gaming was able to get a UK license, allowing it to partner with one of the leading gaming operators in the UK’s competitive gaming sector. The UK Gambling Commission previously said that the Gross Gambling Yield for online gambling in the nation was £6.9 billion (roughly US$9.2 billion) last year, with iCasino games accounting for £4.0 billion.

Chris Looney, Bragg Gaming Group’s Chief Commercial Officer, said that the area presents a significant potential for the firm to expand its brand in the worldwide iGaming market. He also said that the organization is excited to work with 888casino once again, as it has been a valued partner and one of the industry’s top online wagering companies.

888casino’s Vice President of B2C Casino, Talya Benyamini, expressed his excitement at the company’s decision to extend its existing successful cooperation with ORYX Gaming. According to him, by adding a number of the studio’s iGaming games to the company’s UK platform, they would be able to provide even more gaming diversity to the region’s numerous gamblers.

Deal with the Swiss

ORYX Gaming also had a successful close to 2021, as the business announced another content distribution arrangement at the end of December. This one was with Grand Casino Baden, a Swiss operator, and it solidified the company’s dominance in the local market. The firm’s top-performing products, including as Royal Seven, Ramses Book, Crystal Book, and Take 5, were among the first to appear.


In November 2021, Bragg Gaming Group also announced that Paul Godfrey, the former Chair of the Ontario Lottery and Gaming Corporation, would take over as Interim CEO. The company’s Board of Directors had completed a strategic analysis of overall performance, as well as an evaluation of the CEO job, when they made their decision.

BusinessWire, January 5, 2022, “Bragg’s ORYX Gaming Content Launches with 888 in the UK.”

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